Medidas de Disposição para Pagar por Atributos de Voos Comerciais: Uma Aplicação do Modelo de Mcfadden ao Corredor Aéreo Ponta Delgada – Terceira

Abstract

We analyze consumer preferences for airline services between S. Miguel and Terceira: the most important air corridor in the Azores. Due to heavy regulation, there are no revealed preferences data. However, we do need to know consumer preferences if our goal is to implement social surplus maximizing policies. Hence, we conduct a stated preferences choice game in order to estimate a microeconometric model a la McFadden (1974): conditional logit. The results are statistically significant and imply willingness to pay measures economically high for attributes such as reliability warranties and penalties for changing tickets. Willingness to pay for an additional daily flight is quite low. This result is important to establish if we are indeed in the presence of a natural monopoly.