Empoderamento da Criatividade e Inclusão de Pessoas com Deficiência no Encantamento e Inovação Social dos Tecidos Gulijat nas Indústrias Criativas da Indonésia
DOI:
https://doi.org/10.59072/rper.vi73.762Palavras-chave:
GULIJAT, patrimônio cultural, inclusão da deficiência, indústrias criativas, inovação multicultural, artesanato têxtil, empoderamento socialResumo
Gulijat é uma técnica têxtil inovadora que integra a dobragem e o beliscamento em seu processo de coloração, produzindo padrões distintivos. Este estudo, em colaboração com a Tiara Handicraft, explora o Gulijat como estratégia de diversificação de produtos e inclusão de pessoas com deficiência nas indústrias criativas da Indonésia. A Tiara Handicraft iniciou-se como uma iniciativa para empregar pessoas com deficiência, evoluindo para uma plataforma que capacita os artesãos a estabelecer negócios independentes, sem abrir mão da colaboração. Utilizando uma metodologia de pesquisa em desenvolvimento, o estudo examina o processamento de materiais e a criação de produtos na Tiara Handicraft, em Java Oriental. O processo envolve duas etapas: (1) preparação dos materiais, incluindo a seleção de tecidos, a criação de motivos, a coloração e o acabamento; e (2) fabricação dos produtos, abrangendo o design, o corte, a montagem e o acabamento. A análise segue o referencial teórico da Tecnologia do Encantamento de Alfred Gell, avaliando como as inovações técnicas moldam as percepções dos consumidores. Uma pesquisa realizada com 100 entrevistados em Surabaya, Java Oriental, revelou que 85% apreciaram os motivos e a inovação do Gulijat, enquanto 38% sugeriram uma diversificação mais ampla dos produtos para atrair um público mais jovem.
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