Explorando a aplicação de um modelo de cocriação no turismo arqueológico: dois estudos de caso desenvolvidos no âmbito do projeto TURARQ sob a égide do projeto Link Me Up - 1000 ideias
DOI:
https://doi.org/10.59072/rper.vi70.638Palavras-chave:
Valorização Territorial: R11, R58;, Realidade Aumentada: L86, Z83;, Património e Turismo: Z32, L83;, Programas Baseados no Trabalho: J24, J29;, Plataforma de Inovação Aberta: O31, O32.Resumo
Este artigo debate dois projetos que gravitam em torno da concetualização de produtos turísticos no âmbito da interpretação e compreensão de sítios arqueológicos através de uma abordagem sustentável como parte da iniciativa TURARQ. O objetivo principal era explorar a aplicação de um modelo de co-criação, especificamente a metodologia de Aprendizagem Baseada em Projetos "Demola" com o apoio do projeto "Link Me Up", no campo do turismo arqueológico. O projeto Show Me the Past, envolveu o desenvolvimento de uma aplicação móvel que utilizou uma análise de requisitos ágil para criar um protótipo. O projeto Showcasing Prehistory, centrou-se no empreendedorismo, inclusão, património e sustentabilidade, através de um diagnóstico das questões sociais que afetam o território de Mação. Os resultados do primeiro projeto incluíram a criação de uma aplicação de Realidade Aumentada Móvel (RMA), que permite aos utilizadores visualizar objetos virtuais em ambiente de descoberta. No segundo projeto, foram desenvolvidos mapas de empatia, abrangendo o arqueoturismo, a comunidade local, os parques temáticos e as necessidades especiais. Os resultados indicaram elevados níveis de satisfação dos participantes e tiveram um impacto positivo no desenvolvimento de competências. No entanto, são necessários mais estudos para determinar o número de participantes que se tornaram empresários.
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