O que os consumidores urbanos procuram nos produtos tradicionais? A tortilha de milho no México, uma sociedade em transição

Autores

DOI:

https://doi.org/10.59072/rper.vi67.516

Palavras-chave:

consumidores urbanos, Questionário de escolha de alimentos, comida tradicional, motivos, tortilha de milho

Resumo

O consumo alimentar tem sido amplamente discutido em diversos países, o que tem ajudado a estabelecer estratégias comerciais e formular questões relevantes para as políticas públicas. No México,  estudos incipientes vem abordando o consumo de alimentos em regiões específicas;  reconhecendo-se a necessidade de  estudos com abrangência geográfica mais ampla, que abordem o consumo de  produtos culturalmente relevantes, como as tortilhas de milho. O objetivo deste trabalho foi identificar as características dos consumidores urbanos e suas percepções e motivos para consumir tortilhas de milho. Um questionário baseado no Food Choice Questionnaire foi aplicado a 1.156 consumidores urbanos em sete cidades do México. Os dados foram processados com análise fatorial e agrupamento hierárquico. Nove fatores e três grupos de consumidores foram identificados. A adaptação às tortilhas semi-industrializadas foi identificada em 75% dos consumidores. Os outros 25%, manifestaram preferência por tortilhas artesanais, feitas à mão e disposição para resistir aos produtos industrializados. Verificou-se que esses aspectos influenciam a decisão de onde comprar e o tipo de produto demandado. O estudo fornece conhecimentos para fortalecer o sistema agroalimentar de tortilha de milho.

Biografias Autor

Laura Sánchez-Vega, Instituto de Ciencias Agropecuarias y Rurales, Universidad Autónoma del Estado de México

Laura Sánchez-Vega. PhD of Science Agricultural and Natural Resources of the Autonomous University of the State of Mexico and is postdoctoral student at the Institute for Agricultural and Rural Sciences (ICAR). Member of the REDSIAL Mexico (Mexican network on Localized Agro-food Systems). She is part of the National System of Researchers, Level Candidate. She has published chapters of books published by International Commission on the Anthropology of Food and Nutrition (ICAF), Mexican National Institute of Anthropology and History and journals as International Journal of Gastronomy and Food Science and the Journal of Sensory Studies. ORCID: 0000-0003-2224-6207  

Humberto Thomé-Ortiz, Instituto de Ciencias Agropecuarias y Rurales (ICAR). Universidad Autónoma del Estado de México

Humberto Thomé-Ortiz. PhD in Rural Sciences by the Autonomous University of Chapingo. Full time faculty at the Institute for Agricultural and Rural Sciences (ICAR) of the Autonomous University of the State of Mexico. Member of the National System of Researchers, Level I. President of the Mexican Foundation for Rural Tourism. He has published in British Food Journal, Spanish Journal of Rural Development, Journal of Heritage Tourism, and others. His research interests are food anthropology, rural sociology, and Agro-food tourism. ORCID: 0000-0002-6714-3490

Sergio Moctezuma Pérez, Instituto de Ciencias Agropecuarias y Rurales (ICAR). Universidad Autónoma del Estado de México

Sergio Moctezuma Pérez. PhD in Anthropology by the Iberoamerican University.  Full time faculty at the Institute for Agricultural and Rural Sciences (ICAR) of the Autonomous University of the State of Mexico. Member of the National System of Researchers, Level I. He is currently the leader of the academic body called Agrifood Studies at the Institute for Agricultural and Rural Sciences (ICAR). His research interests are ecological anthropology, anthropology of food and changes and continuities in rural societies. ORCID: 0000-0002-0545-4218

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18-01-2024

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Sánchez-Vega, L., Espinoza-Ortega, A., Thomé-Ortiz, H., & Moctezuma Pérez, S. (2024). O que os consumidores urbanos procuram nos produtos tradicionais? A tortilha de milho no México, uma sociedade em transição. RPER, (67), 115–130. https://doi.org/10.59072/rper.vi67.516

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N.º 67 (2024): Revista Portuguesa de Estudos Regionais

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