Género e Satisfação do Turista: O Caso dos Banhistas nos Açores

Autores

  • José António Cabral Vieira University of the Azores, School of Business and Economics and Centre of Applied Economics Studies of the Atlantic, Ponta Delgada, Portugal
  • Francisco J. F. Silva University of the Azores, School of Business and Economics and Centre of Applied Economics Studies of the Atlantic, Ponta Delgada, Portugal
  • João C. A. Teixeira University of the Azores, School of Business and Economics and Centre of Applied Economics Studies of the Atlantic, Ponta Delgada, Portugal

Palavras-chave:

satisfação do visitante; diferenças de género; praias; seleção de amostra; Ilhas dos Açores

Resumo

Está bem estabelecido que a satisfação aumenta a fidelidade do turista e, consequentemente, a compreensão dos determinantes da satisfação do turista tem recebido grande atenção na literatura. Embora as diferenças de gênero tenham sido amplamente examinadas na literatura de marketing e comportamento do consumidor, o estudo de sua contribuição para a satisfação no turismo ainda é muito limitado. Este artigo pretende preencher essa lacuna. Além disso, contribui metodologicamente para a análise dos determinantes da satisfação no turismo ao abordar o problema de seleção da amostra. Para o efeito, examinamos a existência de diferenças de género na satisfação dos visitantes com as praias e outras zonas balneares costeiras dos Açores. Os resultados indicam que a satisfação é alta, mas que as mulheres estão mais satisfeitas do que os homens. Tal resultado é robusto, uma vez que sobrevive em diferentes especificações da análise empírica, incluindo uma correção para o enviesamento de seleção da amostra, que é uma questão crítica que tem sido sistematicamente negligenciada nos estudos de satisfação do turista. Os resultados são relevantes para investigadores, profissionais de desenvolvimento de destinos e outros agentes turísticos nos Açores.

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Publicado

27-05-2022

Como Citar

Vieira, J. A. C. ., Silva, F. J. F., & Teixeira, J. C. A. . (2022). Género e Satisfação do Turista: O Caso dos Banhistas nos Açores. RPER, (61), 135–149. Obtido de http://review-rper.com/index.php/rper/article/view/536