Desafios da gestão sustentável do turismo numa pequena cidade histórica na perspetiva dos gestores de alojamento
DOI:
https://doi.org/10.59072/rper.vi69.632Palavras-chave:
Desenvolvimento turístico sustentável, Pequenas cidades históricas, Gestão sustentável, Gestores de alojamentoResumo
A indústria do turismo tem desenvolvido esforços significativos na adoção de práticas mais sustentáveis, visando a minimização dos impactos ambientais. Apesar do reconhecimento geral dessas iniciativas, observa-se uma ausência de estudos que investiguem as perceções das empresas turísticas em relação à aplicação dos princípios do Desenvolvimento Turístico Sustentável (DTS). Assim, este estudo propõe-se a compreender as atitudes dos gestores de alojamento em relação à implementação de práticas de DTS, assim como os desafios que enfrentam ao incorporar esses princípios nos seus modelos de negócios. Adotando uma abordagem qualitativa, a pesquisa utilizou o software MAXQDA20 para a análise dos dados. Os resultados revelaram que a maioria dos gestores reconhece que os desafios decorrentes de fatores externos resultaram em aprendizagens significativas para a gestão dos seus alojamentos. Contudo, a pesquisa conclui que os gestores de alojamentos ainda não estão plenamente capacitados para contribuir de maneira positiva para o DTS, evidenciando-se dificuldades em integrar completamente os princípios sustentáveis nos seus modelos de negócio. A singularidade desta investigação reside na sua contribuição original para preencher uma lacuna na literatura existente, oferecendo uma visão inédita sobre as perceções dos gestores e os desafios enfrentados na implementação dos princípios do DTS.
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