Fatores que influenciam a adoção de sistemas de gestão de destinos pelos stakeholders: Proposta de um modelo explicativo
DOI:
https://doi.org/10.59072/rper.vi65.125Palavras-chave:
Sistemas de gestão de destino; Modelo de adoção; Stakeholders do destino; Sistemas de informaçãoResumo
Apesar do importante papel dos Sistemas de Gestão de Destinos (SGD) na gestão e promoção dos destinos, a investigação sobre os fatores que influenciam a sua adoção é escassa. Este artigo visa analisar empiricamente a influência de uma gama abrangente de fatores na adoção de SGD e propor um modelo. Foi aplicado um inquérito por questionário a agentes de turismo numa região portuguesa (Centro) sem SGD. Os resultados foram subsequentemente analisados utilizando Análises de Componentes Principais e regressões lineares múltiplas. O estudo corrobora os resultados de pesquisas anteriores. Contudo, também revela uma influência positiva dos recursos disponíveis e visão estratégica dos atores do destino sobre a vontade dos intervenientes em adotar SGD e um impacto negativo de plataformas web alternativas e a inexistência de SGD complementares, sobre as intenções de adoção, sendo proposto o Modelo de Adoção de SGD (DeMSAM).
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